Your natural hair product marketplace

Find the perfect product catered to your texture and curl pattern

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Your natural hair product marketplace

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What’s Your Curl Pattern?

Understanding your texture and curl pattern helps you choose the right products for your hair

Kinky/Coily

Delicate, tightly coiled, and versatile. Generally has an “S” or “Z” pattern and is prone to shrinkage. It’s important to keep this hair type moisturized to help prevent breakage from dryness.

Curly

Springy and has more volume at the roots. Generally has loose loops to tight, spiral patterns. Once styled, it’s best not to manipulate with combs or brushes to prevent frizz.

Wavy

Strands lie close to the head but are not flat. Instead, they have a loose “S” pattern. Heavy products can easily way this hair type down.

Straight

Hair strands lie flat and close to the head. Generally the shiniest and oiliest of the hair types. Natural oils produced by the scalp (sebum) are able to easily travel from the hair root to the end.

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